Welcome to our Institute. We are here to provide you a Questions Papers for Year 2008 ,2009 and 2011

YEAR-2008                   M.B.A-I semester

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Time:3 Hours                                                                                          Total Marks:-70

The Questions paper is divided into three sections.Sections A contains 10 questions of 02 Marks each. All questions are compulsory.

Section B will contain 05 questions of 10 marks each. The candidate are required to answer three questions from this section.

Section C is of 20 Marks and contains case studies or numerical problems only. Question for 40 marks are given in this section.

SECTION-A

Q.1 State the difference between marketing and selling.
Q.2 What is meant by marketing management?
Q.3 What are the objectives of Rural Marketing?
Q.4 What do you understand by consumer behaviour?
Q.5 What is objective of management segmentation?
Q.6 Explain any two causes of failure of new products.
Q.7 What is price decision?
Q.8 Explain the requisites of a good brand.
Q.9 What is E-marketing?
Q10 What do you mean by marketing information system?

SECTION-B

Q11 Give macro definition of marketing and discuss its importance as a business function    [3+7]

Q12 What is Rural Marketing? Discuss the main problem area in Rural marketing    [3+7]

Q13 Explain the concept of product life-cycle. What stategies are being followed during various stages of product life-cycles? Discuss    [3+7]

Q14 Discuss the factors that you would like to conside for selecting channels of distribution for a consumer product which is sold all over India     [10]

Q15 Why is personal selling an effective means of sales promotion? Is it always more important? Why and why not?     [5+5]

SECTION-C

Q.16 Read the case below carefully and answer questions at the end of the case. This section is of 20 marks.

Ramesh and his family lived in comfortable 2-bed room flat in a respectable locality in a large city. He was employed with a General Insurance Company in a supervisory capacity.His wife, Sumita was a teacher in an English Medium Public School,their children, Rachit aged 10 and Sarita aged 8 Years, where studying in the same school where Sumita was employed.

Just before Diwali in 2007, one Friday evening the family went shopping.Besides clothes for children and few other things they bought a 27 lit Excel Microwave from an outlet with good reputation. Sumita was very happy and the children were excited with this new purchase. Both the children were anticipating quick cooking of a variety of dishes they liked. They were expecting that every day their Mom would give them School tiffin-boxes packed with noodles and other Chinese food.

To celebrate, Sumita invited two of her school colleagues for dinner and prepared a few dishes in her brand new microwave. Both her friend observed her cooking with great interest. On the dinner table most talk was around difficulties of both spouses being employed and the shortage of time to attend to many household chores.The friends, Ramesh and the kids profusely praised the dishes and how quickly every thing for the dinner was ready.What really took most time was cooking the chapatties, Sumita said "How nice and convenient it can be if some portable chapatti preparing gadget was available."

Ramesh said, "It was my idea to buy a microwave". Sumita said, "Why? You have forgotten.It was I who two years ago during exam time suggested that it would be good if we buy a microwave." Both of them were trying to take credit for the purchase. Finally, both of them agreed that the idea to buy a microwave was discussed after they attended the dinner at a friend`s place where for the first time they saw a microwave in operation.

One of Sumita`s friend asked, "Why did you buy this particular brand? I have read in the newspaper just a few days back that there are attractive schemes on some brands," Sumita and Ramesh spoke simultaneously, "In fact, both of us have read advertisement and articles in magazines within the last six months about what features and benefits every brand offers." Sumita said, "As and when I got the oppurtinity, I consulted some of my Knowledgeable friends who have owned microwaves for quite some time, what to look for and what brands to consider" You know, I came across some scaring information about the safety of microwaves. Now the technology is so advanced that all those scaring tit bits of information are quite baseless". Ramesh said "Whatever we learned from magazine articles and experienced friends has helped us quite a lot in buying this brand".Sumita said. "About schemes, you are right. We too get a set of three bowls to be used for microwave cooking. Besides, we have paid just a thousand rupees and rest would be paid in fifteen interest free installments. There is an extended warranty of three years, and if we are not satisfied with the first 30 days of purchase, and no question asked. Our Rs. 1000 would be refunded in cash.

One of Sumita`s friend said, "Recently, one of relations in Delhi told me her bad experience with this brand. She went to the extent of suggestion me never to buy this brand of microwave." Ramesh said, " I don`t know what to say about your relation`s experience What information we could collect goes quite in favor of this brand.Those who recommended it have had few years use experience without any c